If you haven’t seen this ad yet, you need to take a couple of minutes right now and watch it:
I can’t believe how much press this commercial has gotten, but I’m thrilled that something like this has overshadowed the shallow garbage that companies like GoDaddy.com tried to shove down America’s throat.
What really interests me, however, is why this “God Made A Farmer” was so popular (although not everyone thought it was so great). I think there were several factors.
1. It had genuine substance. It talked about something that matters, even though it’s a thing that most of us don’t have a lot of exposure to.
2. It appealed to that part in all of us that longs to know that we are leaving a legacy that matters.
3. On the technical side of things, it had visuals that were viscerally engaging, but didn’t distract from the voice-over. That’s a welcome relief from the rapid-fire image bombardment that most commercials subject us to.
4. It talked about God! Regardless of the liberal and atheistic agendas in theis country, the average citizen of the United States believes in God (the latest statistics suggest that only .7% of Americans identify themselves as atheists). It was nice to see a commercial that acknowledges this oft-ignored backbone of our culture!
That’s what I think. Why do you think it was so popular?
Oh, and check out the full text of the Paul Harvey speech featured in the spot here.
Digging Deep Reaching Wide 
The Paul Harvey voice brought back memories of when I was a kid and would listen to him on the radio. That voice alone was both engaging and stirred so many good feelings from the past that I was hoping for something good and different as I watched and it didn’t disappoint me.